The CEO of Allergan, Brent Saunders, recently reported that men and Millenials are the fastest growing consumer group in the field of aesthetics. Allergan is the leading producer of Botox worldwide and Saunders made the comment in an interview with CNBC where he attributed the rapid rise of this new group to the “selfie generation” we live in.

So Why Are Men Investing In “Brotox”?

Well, why not? Women have enjoyed the benefits of youth regeneration treatments for many years whilst men often felt too embarrassed to even go for a consultation. But that stigma has been vanishing over the past few years, and aesthetics has become far more accessible to men who want to maintain their youthful looks or turn back the clock. With the bespoke treatment options now available, men can get the look they want and lose those lines without losing their edge.

Is Botox The Same For Men And Women?

No. Although the drug is the same, the Botox treatment and dosage differs between men and women. The percentage lean muscle mass in a man is generally higher than that of a woman, so the dosage of Botox used is higher. The goal of the treatment in men is usually to reduce that tired look and soften hard lines, whilst retaining the masculine facial features. In men, it’s more important than ever to retain a very natural look from the Botox treatment.

What Can Men Expect From Their First Botox Treatment?

As with any aesthetic treatment at Lipstick Empire, Edmonton, the initial stage of the process involves a detailed consultation. During the consultation, one of our expert aesthetic technicians will discuss the areas of treatment with the patient. For many men, the main problem areas are the 11 mid forehead lines, the eye area, and sometimes the hairline.It really depends on the patient’s individual needs and lifestyle, which is why this detailed consultation is so important.
Many clinics don’t invest in providing a comprehensive consultation but we believe that this is an essential part of delivering an end result that the patient is happy with.

How Long Does It Last?

Most patients will see the final results of their treatment within a week and these results will last anywhere from 3 to 6 months. After this time, the lines and wrinkles will begin to reappear, however, they often appear less obvious over time as the muscles begin to shrink. Maintaining a regular treatment schedule is best for optimal results.

Take The Next Step

The rise of “Brotox” is giving men more control and confidence in how they present themselves to the world. Men are taking more of an interest in their health and appearance and they want to look as good as they feel. Botox gives them the opportunity to do so. If you or your partner are interested in discussing this treatment option, we’d love to hear from you. Call us at Lipstick Empire, Edmonton, on 1 (587) 523-5477 to arrange your first consult today!